The Real Regulars is a pilot loyalty token for local businesses and their best customers — starting with simple, on-chain “thank yous,” not speculation.

The Real Regulars is an experiment in how local businesses and their most loyal customers can support each other using digital tokens.

Instead of points trapped inside a single app, we’re testing a shared, blockchain-based loyalty token that:

• Can be sent directly to customers’ wallets

• Is transparent — balances and transactions are viewable on a public ledger

• Stays under the business’s control during the pilot (no public trading, no exchange listing)

Right now, this is a small, invitation-only pilot focused on learning, not on hype.

For business owners

Why we’re piloting this with local businesses

• You invest heavily in equipment, renovations, and staff to serve your community.

• Your regulars already feel like investors in your success.

• Most digital loyalty systems are siloed, inflexible, and forgettable.

With The Real Regulars pilot, we’re exploring:

• A shared loyalty token you can give to regulars for:

  • repeat visits

  • high-value purchases

  • referrals

• Simple, trackable balances on a blockchain

• The foundation for future rewards (priority bookings, special events, perks, etc.)

Important: In this pilot, the token is not an investment, equity, or promise of future profits. It’s an experimental loyalty token to help us learn what’s valuable to both businesses and customers.

Interested in joining a future pilot cohort as a business?

For regular customers (“the real regulars”)

You already show up. Now you can be recognized.

• You have places where the staff know your name and your order.

• You recommend them to friends.

• You feel proud when they thrive.

The Real Regulars pilot is exploring whether a shared token can:

• Recognize your loyalty and referrals

• Offer special status or perks during the pilot

• Give you a portable, digital record of your support over time

During this early experiment:

• Tokens are free to participants (no public sale)

• They function as experimental loyalty points, not as financial investments

Want to hear when we open the pilot to more regulars?

FAQ

Is this an investment or a way to buy equity in a business?

No. During this pilot, The Real Regulars token is not an investment, and it does not represent equity, debt, or a share of profits in any business. It’s an experimental loyalty token.

Do I need to know anything about crypto?

Not really. We’ll provide simple, step-by-step instructions for setting up a basic wallet app during the pilot.

Will this token be tradable on exchanges?

Not in this pilot. Right now, we’re focused on learning how tokens can support loyalty and relationships, not on creating a speculative asset.

Who is behind The Real Regulars?

A small team experimenting with new models for helping local small businesses and their real regulars support each other. (You can decide how much of your personal bio you want to share here.)

Is this legal advice or investment advice?

No. Nothing on this site is legal, tax, or investment advice. We encourage participating businesses to consult their own advisors before making decisions.

Support the experiment

We’re still in the early days of building The Real Regulars.

If you like the idea of backing local businesses and the people who show up for them, one simple way to support the experiment is to grab a piece of limited-run swag.

It’s not required, it’s not a fundraiser, and it doesn’t give you any special token rights — it’s just a way to say “I’m one of the real regulars” while we design and test the pilot.

Contact

For media, partnership, or pilot inquiries: hello@therealregulars.com